Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Netflix House is our first-ever permanent, year-round destination where fans can explore, taste, play, and shop their favorite Netflix stories—in real life. We are seeking a Digital Marketing Strategist to help define strategy for Netflix House’s digital presence across the website, third-party platforms, and within the broader Netflix ecosystem. This role requires a strategic thinker with cross-functional experience who can align web strategy with performance marketing, lifecycle marketing, and analytics to drive fan engagement and revenue. You will collaborate closely with Product & Tech, Revenue/Ticketing, Lifecycle/CRM, Data Science, Brand Strategy, Consumer Insights, Creative (internal and external), Legal, Ops, and more.

Key Responsibilities

• Work with manager to define overall marketing strategy for Netflix House website, ensuring alignment with business goals and fan experience.

• Serve as main marketing POC to Product & Tech on the website roadmap, feature prioritization, and product requirements.
• Ensure the website is continuously optimized to reflect revenue and stakeholder priorities, including new and existing Netflix House locations. Source new content, such as user-generated content, press quotes, and user reviews.
• Develop and manage a learning agenda for web testing, including A/B and multivariate tests in partnership with Product.
• Drive landing page strategy and performance optimizations for paid campaigns and lifecycle initiatives.
• Serve as primary POC for Data Science and BizOps to build web reporting and measurement frameworks, analyze funnel performance, and action on insights. Create executive-level materials for stakeholders and leadership.
• Partner with Consumer Insights and Brand Strategy to identify and implement the most impactful messaging for the value proposition.

• Manage Netflix House business profiles across third-party platforms, partnering with Local Marketing teams on content updates, review responses, and new profile creation.
• Drive strategy for increasing Netflix House’s exposure within the Netflix ecosystem (i.e. streaming, Tudum, Shop teams), collaborating with cross-functional teams on execution, measurement, and optimization.
• Partner with Lifecycle/CRM team to ensure web experience and email/fan lifecycle strategy are cohesive and aligned with acquisition, engagement, and conversion goals.
• Manage the Web Execution Lead, who handles end-to-end web execution, including asset development, CMS content uploads, and issue triaging with Product.
• Partner with cross-functional teams on strategic ad hoc projects across digital platforms.

Qualifications

• 7+ years of experience in digital marketing, specializing in web strategy for a sales-based B2C business. Experience in live experiences and entertainment (where ticket sales is the main KPI) preferred
• Proven success optimizing websites for conversion/sales, leading A/B testing, building learning agendas, establishing web funnel measurement and reporting frameworks
• Experience building web strategy from 0 to 1 and scaling digital initiatives
• Strong cross-functional collaboration skills, communication, attention to detail, and the ability to manage multiple priorities in a fast-paced, ambiguous environment.
• Willingness to be scrappy, wear many hats, and proactively contribute across functions, even outside of formal responsibilities.
• Familiarity with other areas of growth marketing, including Lifecycle/CRM and Performance Marketing
• Excellent written and verbal communication skills, with the ability to influence stakeholders at all levels. Ability to flex communication and collaboration style, working effectively with executives on strategy and high-level decisions, while also partnering closely with day-to-day executors and technical teams.

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $115,000 - $215,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.