Head of AI (Creative Production)

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

The Head of AI is a strategic product and technology leader responsible for building Simple’s fully AI-first creative infrastructure — accelerating production, elevating quality, and enabling creative scale that unlocks breakthrough performance in 2026 and beyond.

In this role, you will lead a team of project managers and AI-driven designers, operating at the crossroads of User Acquisition, Data Science, Development, and Creative Strategy. Your mission: drive AI innovation across the entire creative pipeline and build the systems that allow Simple to scale creative output, experimentation, and impact.

We’re looking for a true leader — someone who can cultivate an AI-first mindset, build a high-performing environment, refine and scale our existing processes, introduce new systems where needed, empower teams through innovation, and foster a collaborative culture where AI and creativity thrive together.

Who you are:

• You have built and launched SaaS products and internal platforms that operate at scale — either within large organizations or in the market.
• You have strong Product Management experience: you build platforms and internal tools grounded in real user needs, understand user pain points deeply, and translate them into clear, functional product solutions.
• You know how to lead engineering: you formulate technical requirements, own and maintain the product roadmap, and manage developers/engineers effectively to deliver high-impact outcomes.
• You understand marketing and performance-driven creative: you’re familiar with creative production workflows for Social and Google placements, and you understand user segments, ad formats, and performance marketing dynamics.
• You communicate with clarity and influence — across engineering, business, and creative teams — and can bring diverse stakeholders into alignment.
• You think strategically, not just tactically: you can define long-term technical vision, architect scalable processes, and set strong product direction for the future.

Your role objectives are:

• Position Creative Production as an industry leader in AI integration, automation, and production speed.
• Deliver by 2026: Automated Topic Discovery, Automated Ideation, and an AI-First Creative Pipeline for static and video ad production — with high generation speed, modularity, reduced time-to-market, and more unique, differentiated creative output.
• Define and deliver by mid-2026 the Strategic Vision for 2027, including a clear AI and product strategy for Creative Production with key milestones, capabilities, and expected business impact.

What we’re looking for:

• A candidate with 5+ years of experience and a strong track record in AI automation — someone who has already implemented AI solutions into production workflows and can bring proven practices, working methods, and immediate acceleration to our internal processes.
• Solid understanding of, and hands-on experience with, modern AI tools such as Veo, Sora, Suno, Gemini, n8n, and similar generative engines.
• A data-driven mindset, with a passion for rapid experimentation, iterative improvement, and scaling what works.

Perks and Benefits:

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;
• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;
• In-office, remote and hybrid work opportunities;
• Relocation package (Cyprus) - optional;
• The equipment whatever you need to be happy and productive;
• A premium SIMPLE subscription;
• 21 days annual leave, plus bank holidays (those observed where you live);
• Flexible hours. We focus on your results, not how long you spend at your desk.