Content and Community Coordinator

The Content and Community Coordinator will play a key role in developing, growing and engaging Beautyblender’s online community via different social channels. This role centers on social media, beauty culture, creator engagement, retailer collaboration, and trend-driven storytelling. You’ll help boost brand visibility, strengthen creator relationships, and support the marketing team with community insights and content support.

ESSENTIAL FUNCTIONS:

• Develop, plan, and publish engaging social videos and short-form content that highlight Beautyblender products, artistry tips, behind-the-scenes moments, and trend-aligned storytelling to develop a consistent presence on TikTok.
• Actively grow Beautyblender’s community by engaging with followers, responding to comments/DMs, and fostering meaningful conversations both on brand’s owned platforms as well as being part of the “beauty chatter” across all social platforms.
• Identify trending sounds, effects, formats, and creator moments to integrate into Beautyblender’s content strategy.
• Work with Consumer Marketing to identify and build seeding lists with new brand-appropriate Pro Makeup Artists, beauty influencers and micro-creators on social media.
• Assist Consumer Marketing in product seeding ideation and evergreen influencer engagement to strengthen Beautyblender’s creator ecosystem.
• Monitor and highlight relevant content for brand to repost and / or engage in paid content with organic creators
• Participate in industry chatter across social platforms including: TikTok, Reddit, X and Instagram
• Work with retail partners (e.g., Sephora, Ulta, pro retailers) to develop sales supporting content to engage beauty advisors and store teams, bringing them into Beautyblender’s social communities.
• Help activate retailer-focused social content, challenges, and educational initiatives.
• Stay ahead of the latest social and beauty trends, platform updates, influencer movements, and makeup community conversations.
• Provide real-time recommendations that inform content planning and innovation.
• Collaborate with the marketing team to ensure a cohesive voice and brand aesthetic across all platforms.
• Contribute community metrics and trend summaries for weekly/monthly marketing decks and presentations.
• Other duties as assigned.

WORK ENVIRONMENT:

• This job works in a remote setting, with occasional travel required.
• The role routinely uses standard office equipment such as computers, phones, printers, etc.

REQUIRED EDUCATION AND EXPERIENCE

• 1 to 3 years of experience in content creation, social media marketing, influencer coordination, or community management.
• Deep knowledge of TikTok culture, the beauty creator landscape, and short-form video trends. Social selling experience a plus.
• Strong communication skills with a passion for relationship building.
• Experience creating or editing short-form video content (TikTok/Reels/Shorts).
• Highly organized, creative, and comfortable working in a fast-paced environment.
• Beauty industry or makeup artistry interest is a strong plus.
• Comfortable working both independently and collaboratively in a fast-paced, dynamic environment.
• You know that beauty is FUN!!!

SALARY: Between $55,000-$60,000*

*Actual compensation will be based on the canidate's geographic location and experience.

Beautyblender is an Equal Opportunity employer. All are encouraged to apply. It is the company’s policy not to discriminate against any applicant based on their race, color, religion, gender, sexual orientation, gender identity, national origin, ancestry, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable federal, state, or local laws.