Vice President of Marketing

Job Title: Vice President of Marketing

Department: Executive Office / Global Marketing & Growth Strategy

Reporting to: Chief Executive Officer (CEO) / Chief Operating Officer (COO)

Location: Los Angeles, California / Hybrid Office

Company Introduction

Facens Finance Club is a forward-looking fintech company dedicated to redefining how individuals and institutions engage with modern financial services. Leveraging technology, data intelligence, and community-driven financial ecosystems, Facens Finance Club delivers innovative solutions across digital finance, investment platforms, financial education, and next-generation wealth engagement.

Headquartered in Los Angeles, Facens Finance Club operates at the intersection of fintech innovation, consumer trust, and scalable digital growth. The company empowers users through transparent financial tools, intelligent insights, and inclusive financial access—bridging technology with real-world financial outcomes.

As Facens Finance Club continues its strategic growth in the U.S. and global markets, marketing plays a central role in brand authority, customer acquisition, institutional credibility, and long-term value creation.

Facens Finance Club envisions a future where financial technology is not only powerful, but accessible, trusted, and impact-driven.

Job Overview

The Vice President of Marketing (VP of Marketing) is a senior executive leadership role responsible for defining and executing Facens Finance Club’s global marketing vision, brand strategy, and growth engine.

Reporting directly to the CEO and COO, the VP of Marketing will lead all marketing functions—including brand, growth marketing, product marketing, communications, partnerships, and customer engagement—to drive scalable revenue growth, market leadership, and brand trust.

This role requires a seasoned fintech marketing leader who can translate business strategy into measurable market impact, build high-performance marketing organizations, and position Facens Finance Club as a leading fintech brand in competitive financial markets.

The ideal candidate brings deep experience in fintech, financial services, or technology-driven platforms, with a proven track record of scaling brands, driving demand, and building durable customer relationships in high-growth environments.

Key Responsibilities

Marketing Leadership & Execution

Lead and oversee Facens Finance Club’s global marketing strategy to ensure alignment with corporate objectives, revenue goals, and brand positioning.

Build and manage integrated marketing functions including brand, performance marketing, product marketing, content, PR, and lifecycle marketing.

Ensure consistent, compelling, and compliant brand messaging across all channels and markets.

Leverage data, automation, and marketing technology to optimize campaigns, attribution, and ROI.

Strategic Growth & Brand Development

Partner with executive leadership to shape Facens Finance Club’s long-term growth strategy and market expansion plans.

Translate business objectives into actionable marketing roadmaps, go-to-market strategies, and growth initiatives.

Drive brand authority and thought leadership within fintech, digital finance, and financial innovation ecosystems.

Anticipate market trends, consumer behavior shifts, and competitive dynamics to maintain a differentiated market position.

Go-To-Market & Customer Acquisition

Lead go-to-market strategies for new products, platforms, and financial services offerings.

Design scalable acquisition, retention, and engagement frameworks across digital and institutional channels.

Strengthen customer journeys from awareness to advocacy through data-driven lifecycle marketing.

Support strategic partnerships and distribution channels through co-marketing and ecosystem growth initiatives.

Communications, Trust & Compliance Alignment

Oversee corporate communications, PR, and external messaging to reinforce trust, credibility, and transparency.

Collaborate closely with Legal, Compliance, and Risk teams to ensure marketing communications meet regulatory and disclosure standards.

Develop crisis communication and reputation management frameworks appropriate for financial services.

Promote a culture of integrity, accuracy, and responsibility in all marketing activities.

Leadership & Organizational Development

Build, mentor, and lead a high-performing global marketing organization.

Foster cross-functional collaboration with Product, Technology, Operations, and Client Success teams.

Develop leadership pipelines, succession planning, and professional development within the marketing function.

Champion Facens Finance Club’s values of innovation, inclusion, transparency, and long-term impact.

Marketing Performance & Financial Impact

Own marketing budgets, forecasting, and resource allocation to maximize efficiency and growth impact.

Define KPIs and analytics frameworks linking marketing performance to revenue, retention, and lifetime value.

Continuously optimize marketing processes, conversion funnels, and campaign effectiveness.

Deliver measurable improvements in brand awareness, customer acquisition cost (CAC), and growth velocity.

Qualifications

18–20+ years of progressive experience in marketing, growth, or executive leadership within fintech, financial services, or technology-driven companies.

Proven success in scaling brands, driving demand generation, and leading global marketing transformations.

Strong understanding of digital finance, fintech platforms, customer acquisition models, and data-driven marketing.

Expertise in brand strategy, go-to-market execution, and performance marketing.

Exceptional leadership, communication, and cross-functional collaboration skills.

Bachelor’s degree in Marketing, Business, or related field required; MBA or advanced degree preferred.

Core Competencies

Strategic Marketing Leadership: Builds integrated marketing systems that drive growth and brand authority.

Brand & Trust Building: Establishes credible, differentiated fintech brands in regulated environments.

Growth & Scalability: Designs marketing engines that support rapid yet sustainable expansion.

Data-Driven Execution: Leverages analytics, automation, and technology to optimize outcomes.

Governance & Compliance Alignment: Ensures marketing integrity within financial and regulatory frameworks.

Leadership & Culture: Develops high-impact teams aligned with purpose and performance.

Benefits

Competitive executive compensation with performance-based incentives.

Eligibility for equity participation and long-term incentive programs.

Comprehensive health, insurance, and retirement benefits.

Relocation support and flexible hybrid work arrangements.

Opportunities to represent Facens Finance Club at fintech, finance, and innovation forums.

Expected Outcomes (12–18 Months)

Establish Facens Finance Club as a recognized, trusted fintech brand in the U.S. and priority global markets.

Deliver measurable growth in customer acquisition, engagement, and revenue contribution.

Build a scalable, data-driven marketing organization aligned with long-term business strategy.

Position marketing as a core growth engine supporting sustainable, technology-driven expansion.