Media Relations Specialist

S&Co is seeking a sharp, strategic, and tenacious PR Media Specialist to serve as the media relations engine of our growing agency. This role is ideal for someone deeply tapped into today’s media landscape who knows how to build relationships, spot opportunities, pivot quickly, and consistently secure high-impact media coverage. You’ll work across respected health & wellness and active lifestyle brands, as well as founders and experts shaping culture. If you love pitching, storytelling, and driving meaningful visibility, this role offers ownership, creativity, and growth.

The role is based in either Los Angeles or New York.

Roles and Responsibilities:

• Lead media relations across broadcast, print, digital, and podcasts, securing meaningful, top-tier coverage
• Develop creative angles and pitch strategies that break through and position clients as category leaders
• Build and maintain strong relationships with journalists, editors, producers, and podcast hosts across key verticals
• Draft pitches, press releases, op-eds, and media materials with clarity, voice, and impact
• Identify timely news hooks, trends, and cultural moments to drive consistent coverage
• Secure features, expert commentary, interviews, profiles, product placements, and gift guide inclusions
• Collaborate internally to develop smart, unexpected ideas to support launches, campaigns, events, desksides, and activations
• Manage and mentor junior team members to develop their growth
• Serve as a trusted strategic partner to clients, providing clear, confident guidance on media strategy and expectations

Attributes

• 5-7+ years of PR experience (agency) with a strong focus on media relations
• Deep understanding of today’s media ecosystem and evolving platforms to know how to break through
• Thoughtful, resourceful, and tenacious, who proactively creates opportunities
• Creative, strategic thinker with sharp storytelling instincts and an ability to craft fresh, relevant, and newsworthy angles
• Strong media relationships with a proven track record of results
• Organized and able to manage multiple projects with clarity and attention to detail
• Confident and collaborative with a positive, solutions-oriented mindset
• Passionate about wellness, culture, consumer brands, and storytelling
• Comfortable with influencers, digital strategy, and how PR integrates with social media and affiliate/commerce ecosystems

Why S&Co

At S&Co, you will gain exposure to meaningful, purpose-driven work, access to industry relationships, and the chance to help define what modern PR looks like in a rapidly evolving space. Alongside comprehensive benefits (medical, dental, vision), S&Co champions a growth-focused culture rooted in connection and curiosity. Monthly team experiences and field trips, lively in-office celebrations, and surprise moments spark creativity and foster community. Special guest sessions further support personal development and strengthen your PR and marketing expertise, empowering you to thrive both professionally and personally.