The Role

Title: Sr. Director, Brand

Team: Marketing

Location: San Diego, CA Hybrid or Remote

Reports To: CMO or their designee

About PracticeTek Stop scrolling-your dream job might just be here! At PracticeTek, we don’t do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That’s the vibe here: high-energy, high-impact, and 100% human. Ready to jump in? Let’s go!

We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. PracticeTek is one of the largest retail-healthcare tech providers in North America, offering everything a practitioner would need, from pre-encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide. Over the years, we’ve brought together the best-in-class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly. Here, you’ll have the flexibility to contribute across multiple brands, each offering a unique path for growth. Whether you’re building products, supporting customers, or driving strategy, your journey with PracticeTek is full of opportunity.

We believe in showing up with consistent care, staying always ahead, keeping our approach market-in, making every experience feel effortless, owning it openly, and striving to do right in every decision. These aren’t just words; they’re how we live, work, and make an impact together.

At PracticeTek, You’ll Get To

• Shape the future of healthcare with technology solutions that are always evolving to meet real-world needs.
• Team up with passionate, talented people who care deeply about patients, providers, and making a difference.
• See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone.
• Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development.

Why You’ll Love It Here

As Part Of The TekTribe, You’ll Enjoy

• Comprehensive health, dental, and vision coverage options
• Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
• Flexible paid time off, sick time, and 10 company-paid holidays
• 401(k) plan with company match to help you build your future
• Culture Committee driving initiatives that spark connection, fun, and belonging
• A workplace powered by innovation, collaboration, and energy every day

What You’ll Do

Here’s how you’ll help us bring our mission to life and show up as a Trusted Partner:

Brand Strategy & Architecture

• Define and maintain the PracticeTek enterprise brand narrative, positioning, and visual identity.
• Build and govern the brand architecture across all product brands to ensure clarity, consistency, and market differentiation.
• Develop and manage the employer/employee brand strategy to support talent acquisition, retention, and culture.

Integrated Brand Execution

• Lead development of multi-channel brand campaigns across paid, owned, earned, and internal channels.
• Create core brand assets: messaging frameworks, playbooks, creative guidelines, and content templates.
• Partner with product marketing, growth marketing, HR/People, and GTM leaders to ensure brand alignment across every touchpoint.

PR & Communications

• Own corporate communications and media relations; develop proactive PR strategy tied to business goals.
• Prepare leadership for media interactions; develop messaging, briefing docs, and narrative angles.
• Manage response for reactive issues and reputation risks.

Agency + Vendor Management

• Source, evaluate, and manage creative, PR, and brand agencies.
• Set scopes, drive accountability, and ensure agency output meets brand and business expectations.
• Optimize budget allocations across brand initiatives for maximum ROI.

Cross-Functional Leadership

• Act as the brand steward and internal evangelist across PracticeTek’s portfolio.
• Partner tightly with HR for employer brand, with Product/GTM for product brand, and with Exec team for corporate narrative and announcements.
• Influence without authority; build trust with senior stakeholders.

Hands-On Execution

• Build while doing: write copy, develop briefs, manage shoots, support design needs, drive timelines.
• Stand up scrappy processes that can scale as the company grows.
• Track and report brand performance metrics (awareness, sentiment, attribution, funnel lift, and talent impact).

How Success is Measured

Here’s how we’ll know you’re making an impact and raising the bar within your first 12 months:

• Unified brand architecture implemented across enterprise + product brands.
• Defined employer brand narrative and activation playbook.
• PR engine delivering consistent coverage aligned to business priorities.
• Core brand toolkit (messaging, identity, templates) adopted by internal teams.
• Demonstrated uptick in awareness, credibility, and talent pipeline quality

What You Bring

Your unique talents are what make you shine. For this role, success looks like:

• 10–15+ years in brand, communications, or integrated marketing roles; experience across enterprise and product brands.
• Proven success owning brand strategy and execution end-to-end in a high-growth environment.
• Strong portfolio of brand storytelling across digital, PR, campaigns, and internal communications.
• Demonstrated ability to operate as a “team of one” while building toward future scale.
• Expert in messaging development, narrative strategy, and earned media.
• Adept at managing creative agencies and cross-functional stakeholders.
• Data-driven approach to brand performance and measurement.

Ready to Join?

If you’re excited to bring your ideas, energy, and expertise to a team that’s shaping the future of healthcare, we can’t wait to hear from you. Apply today and let’s make healthcare simpler, smarter, and Better. Together.

The Fine Print (That Really Matters)

At PracticeTek, we determine compensation by considering market data, internal equity, and each candidate’s skills and experience. For this position, we reasonably expect to pay between $200,000-$210,000. This role is also eligible for benefits, including health, dental, vision, paid time off, 401(k) with company match, and may be eligible for additional compensation such as bonuses or equity, as applicable.

PracticeTek is an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees feel valued and supported. All qualified applicants will receive fair treatment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, age, disability, veteran status, genetic information, marital status, uniformed service status, or any other characteristic protected under applicable law.

This job description is not a contract of employment and does not alter the at-will relationship between PracticeTek and its employees