Social Media Coordinator

JOB DESCRIPTION: SOCIAL MEDIA COORDINATOR

Are you a creative storyteller with a passion for social media? Cerbelli Creative is currently searching for a talented Social Media Coordinator to join our team and help us take our digital presence to new heights! If you have a knack for crafting engaging content and a love for all things social media, this could be the perfect opportunity for you.

At Cerbelli Creative, our team of Project Managers and Designers are responsible for over 80 live, virtual, and hybrid events annually. The Social Media Coordinator will work in conjunction with the Creative and Events Teams, reporting directly to the Senior Graphics & Digital Creative Designer, with oversight coming from the Managing Director.

Social Media Coordinators at Cerbelli Creative are responsible for working directly with our Senior Creative Strategy & Brand Manager, and the Creative Team to provide & organize branded content for all Cerbelli Collective brands (Cerbelli Creative, TwoFortyThirty, Michael Cerbelli’s: The Hot List™, etc...). You must be creative and enjoy working within a small, dynamic environment that is fast-paced and demanding. The ideal individual will have experience in Social Media Management on several social platforms (Instagram, TikTok, Facebook, LinkedIn, etc.) with strong communication & organizational skills, and a keen attention to detail. They will have the ability to think outside of the box & take initiative when collaborating with our Senior Creative Strategy & Brand Manager during the concept stage, as well as work independently in developing engaging content to completion.

Most importantly, this role requires a courteous, high-energy individual with a positive attitude who values teamwork and open communication.

We value hard work, and we want to have fun doing it.

Responsibilities include, but are not limited to:

• Planning, executing, and monitoring our brands’ Social Media strategy to increase brand awareness and outreach
• Collaborate with the Senior Creative Strategy & Brand Manager to develop social media campaigns that maintain a strong sense of brand identity & consistency
• Produce compelling social media campaigns to be shared across multiple platforms
• Assist the Senior Creative Strategy & Brand Manager in capturing content in the Cerbelli office, as well as any team outings such as site visits, team social events, etc
• Assist the Creative Manager in capturing on-site content for key events for all Cerbelli Creative brands
• Utilize social media marketing tools to plan & assess content
• Responsible for cataloging and organizing event photos and company content for social media use
• Assist in developing and monitoring email campaigns for Cerbelli Creative audiences
• Understand trends within the events industry and continuously research to stay ahead
• Continuously interact with each brand’s followers and other event industry accounts to increase engagement & establish a strong network.
• Analyze running campaigns to track performance
• Remain on top of the latest social media trends & adapt content accordingly
• Communicate effectively with all Cerbelli Collective brand teams to ensure relevant content & maintain consistency per brand
• Researching and relaying new trends or technologies to better support the Senior Graphics & Digital Creative Designer
• Ensuring proper tagging throughout all platforms
• Live in the “DMs” and “Comments,” replying and engaging with clients and followers

Qualifications :

• A MINIMUM of at least 3 years of experience as a Social Media Coordinator, or a similar role, with a portfolio showcasing your creative work
• Excellent written and verbal communication skills, with the ability to adapt the tone and style to different platforms and target audiences
• Strong organizational and multitasking abilities, with the flexibility to manage multiple projects and deadlines
• Basic understanding of marketing analytics and the ability to interpret data to drive content strategy
• General knowledge of Search Engine Optimization (SEO), as well as Answer Engine Optimization (AEO), and internet ranking for web content, as well as how SEO & AEO principles can be applied for successful social media marketing strategies
• A passion for storytelling, creativity, and a keen eye for visual aesthetics
• A self-starter mentality with the ability to work independently and collaborate in a team environment
• Knowledge of how AI can support social media
• Understanding of events and the hospitality industry as a whole
• Preferred knowledge of graphic design & typography
• Solid knowledge of social media trends & strategies
• Ability to attend live events to capture content, some travel possible

Technical Skills :

• Navigating, analyzing, and monitoring Social Media Platforms (Instagram, Facebook, TikTok, LinkedIn, Pinterest, etc.)
• Capturing & Editing Still / Short–Form Video Content
• Strongly Preferred Knowledge of Adobe Suite (Knowledge of After Effects is a plus)
• Microsoft Office Applications (Word, PowerPoint, Excel, etc.)
• Email Marketing Platforms (Mailchimp, Sender, etc.)
• Photography and/or videography experience a plus

Compensation

• $71,500 Annually
• End-of-Year Bonus
• MacBook Provided
• Vacation/PTO, Sick Days, Holidays, & Office Closures (Totaling 40+ Days Annually)
• Eligibility for Healthcare and 401k (with a company match up to 3.5%) after an introductory period
• Bi-Weekly Payroll

EOE/AA/M/F/Vets/Disabled

This job description is not all-inclusive. In addition, Cerbelli Creative reserves the right to amend this job description at any time.