Lifecycle Marketing Specialist

Working At Bitso We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization. To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy. Your Purpose  As part of the CLM team at Bitso, you will manage lifecycle marketing campaigns end-to-end and help our stakeholders translate business goals into engaging, multi-channel communication journeys that drive measurable impact on user activation, engagement, and retention.   Reports To This position reports to the Lifecycle Marketing Manager.   Who You Are  Failure to meet any of the following required qualifications could result in an automatic rejection. Proven English fluency. 2-4 years of experience in customer lifecycle marketing, marketing automation, or a related growth-focused role. Hands-on experience with a major marketing automation platform (Clevertap, Braze, etc.) Strong project management skills with a track record of managing multiple stakeholders and deadlines. Balances execution requirements with strategic analysis. Excellent communication and collaboration skills. Comfortable procuring and interpreting customer behavior data. SQL querying is a bonus. What You Will Do  Drive the campaign production process from start to finish, acting as the primary PoC with Data Science, Creative Studio, and the broader Marketing team. Partner with stakeholders to define technical briefs, including the campaign s goal, hypothesis, audience, and key messages. Develop the segmentation and targeting strategy for each campaign, ensuring the right message reaches the right user at the right time. Analyze campaign performance against KPIs, delivering actionable insights and clear recommendations to stakeholders. Own and populate our Learnings Library, ensuring that insights from every campaign contribute to our collective knowledge base.   Research in Diversity, Equity, and Inclusion suggests that individuals may hesitate to apply for jobs if they do not meet all the listed criteria. At Bitso, we value diversity and your unique strengths could be just what we re looking for. If this role excites you but you don t match every point in the description, we still want to hear from you. #LI-Remote Who We Are With over 9 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we’re committed to making it useful by providing equal access to safe and intuitive financial products. When we hire people for our team, we specifically test for the following traits in addition to our cultural values: Mission-Driven: We seek individuals who are passionate about crypto and Bitso’s mission and resilient in facing industry challenges High Sense of Urgency: We prioritize candidates who demonstrate a high sense of urgency and responsibility. Exceptional Hard Skills: We seek individuals who possess exceptional skills in their respective fields, with no room for mediocrity. Self-Management: We look for individuals who can independently manage their work, career, and professional development. Compensation & Benefits At Bitso, you are taking the front seat on the edge of crypto innovation, creating the next generation of crypto-powered products. So for those willing to commit, adapt and pioneer the most important change of the century we offer: Me Time program, including unlimited paid time off. Remote-first work environment. Employee Stock Option program. Zero trading fees through our Bitso Alpha app. Extended Family Leave Policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave. Premium health, dental and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina. Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more. Want to leave an undoubtedly legacy with us? Fasten your seatbelt and join this spaceship, where you will find exponential growth and the opportunity to thrive! These are the applicable requisites, although equivalent competencies in any of the above will also be considered. To see our Privacy Policy please click here.When applying, mention the word CANDYSHOP to show you read the job post completely. This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they are human RNzQuMjIwLjQ5LjI1MwM