Creative Director & Producer

James Oro designs premium eyewear for those who respect the craft. Now entering our eighth year, the brand has been built intentionally with an obsessive focus on detail, materials, and product execution. We hold ourselves to a higher creative and product standard than most of our contemporaries.

We care deeply about how we show up visually, and we’re looking for someone to fully own that.

The Role

We’re hiring a Creative Director & Producer to own how James Oro looks and feels across all channels.

This is a hands-on role for someone who thrives with autonomy. You’ll both direct and create, setting the creative standard while actively executing. This is not a role for someone who needs constant direction or a large team to operate.

You’ll lead photo and video production, manage freelancers and budgets, act as the final creative filter for everything we publish, and help explore AI-assisted creative workflows where they add real value. This is a full-time role with flexibility and real ownership.

What You’ll Execute

• Photo and video shoots (campaign, product, lifestyle)

• Product photography and iPhone content for social and ads

• On-set art direction and shoot planning

• Experimentation with AI-generated or AI-enhanced content

You’ll have a monthly budget to hire and manage freelance talent.

What You’ll Own & Approve

• Social content and captions

• Email, SMS, and website visuals

• UGC and creator output

• Overall brand look and visual consistency

You are the final call on what’s on-brand.

Who You Are

• 5–8+ years in creative roles (brand, DTC, or agency)

• Strong visual taste and attention to detail

• Comfortable directing and executing

• Experienced managing shoots, freelancers, and budgets

• Understands performance creative, not just aesthetics

• Highly autonomous, professional, and organized

• Comfortable operating in a startup environment

Bonus: experience with AI-assisted creative tools

Bonus: experience in fashion, eyewear, or lifestyle

Why This Role

• Full ownership of the brand’s creative direction

• Real autonomy, budget, and fast feedback loops

• Direct access to the founder

• Opportunity to shape a brand long-term