PR Specialist

Job Description

As a PR Specialist , you are responsible for supporting fashion publicity initiatives in the U.S. and Canada, positioning H&M as an aspirational brand through top-tier press coverage, brand activations and events. You will partner closely with cross-functional commercial teams to adapt global fashion projects to ensure relevance in the sales market. This role is responsible for cultivating relationships with influential journalists and internal stakeholders to drive storytelling around key launches and campaigns to elevate brand perception and help drive business goals.

This hybrid role reports into our Senior Public Relations Lead USA-CA-PR and is based out of New York.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

• You drive fashion publicity for H&M in the U.S. and Canada, executing holistic earned media strategies across print, digital, broadcast, and non-traditional communications channels

• Possess a strong understanding of evolving media landscape and maintain relationships with journalists and influencers to adapt H&M’s global fashion PR plan and build and maintain local PR calendar, incorporating key cultural moments to ensure local relevance

• Actively monitor fashion industry news and ideate new ways to generate exposure and excitement around the brand

• Foster strong collaborative relationships with local cross-functional teams to identify short-term and long-term actions to support H&M’s PR initiatives

• Proactively seek new opportunities for external partnerships and event opportunities to amplify H&M’s fashion offering and expose the brand to strategic audiences

• Draft and edit press materials including press releases, messaging documents and pitches

• Work with and support our corporate communications/media relations team on ad-hoc projects and planning

• Responsible for data, analytics and reporting, possessing a firm understanding of how media coverage can drive impact for the brand and business

• Manage and liaise with external agencies, consultants and partners

• Foster a close collaboration with the talent relations teamto maximize synergies between paid and earned relationships including but not limited to showroom appointments, gifting events

• Who You Are:

• College Degree in Communication, Marketing or PR or equivalent years of working experience.

• Possess 2-4 years of experience in media or Fashion PR in an agency or in-house capacity

• Exceptional interpersonal, written and verbal communication skills.

• Detail oriented with strong organizational and time management skills.

• Able to think and work strategically; able to plan ahead and foresee opportunities.

• Extremely creative and solution driven.

• Keen interest and sense of fashion with natural inclination for style.

• Strong brand ambassador and professional maturity.

• Required to travel up to 25% of the year both locally and internationally.

• Inclusive, positive, open to feedback, willing to multitask and learn on the job

Qualifications

Why You’ll Love Working at H&M

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability

• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years

• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

• We are an inclusive company where you’re encouraged to be yourself at work

• You will have access to a large global talent community, where career growth and aspirations have no limits

• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match 401k, paid leave programs, and paid time off, including a community day to serve your local community

• You’ll be able to express your personal style with our employee discount at H&M, &Other Stories, and COS

Additional Information

​Compensation: salary range is $66,793 - $75,142

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

EEOC Code: PRO

Job Status: Salary, Exempt

Benefits:

H&M believes in rewarding our employees for their many contributions to our shared success. That’s why we offer a full range of inclusive benefits that enable wellness, both in and outside of work. We pride ourselves on being a do-good company and we have a comprehensive benefit package that matches that ambition. Please note, benefits may have eligibility requirements based on employment status.

We offer: 25% Staff Discount - Medical, Pharmacy Vision and Dental Coverage – Employee Assistance Program - Vacation, Wellness, Holiday and Parental Pay – 401K – Commuter Benefits, Health and Dependent Care FSA. Plus, additional Voluntary Benefits.

Our Career site will have more details, click on Benefits at career.hm.com

*This job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

Job Status: Salary, exempt

EEOC Code: OFM

Last Updated: 12/9/2025