Social Media + Content Associate

Social Media + Content Associate

Location: New York City (Hybrid)

Employment Type: Full-Time

About Sonsie

: Sonsie is a way of being.

Founded by Pamela Anderson and Marie von Behrens-Felipe, Sonsie exists to make space for people to be exactly who they are. We believe beauty isn’t about correction or perfection — it’s about comfort, rhythm, and coming home to yourself.

Our products are designed to fit seamlessly into real life, supporting your skin while simplifying your routine. No excess. No pressure. Just daily essentials that feel good to use and easy to return to.

Sonsie is for those who see beauty as something lived — cultivated slowly, intentionally, and with care.

The Role

As our Social Media + Content Associate, you’ll help shape and tend to the world of Sonsie across our social channels, with a focus on Instagram, TikTok, and Pinterest. You’ll own creative ideation, production, editing, and scheduling — turning ideas and moments into content that feels thoughtful, on-brand, and emotionally resonant.

This role is for someone who lives and breathes social. You understand what works on each platform, how to adapt trends without chasing them, and how to maintain a consistent aesthetic and voice while keeping things fresh and human. Reporting to the VP of Brand, you’ll play a key role in shaping how Sonsie shows up in culture and community.

How You’ll Spend Your Time Tending the Garden (Content Creation & Production)

• Plant ideas, then concept, shoot, and edit social-first video and photo content each week for TikTok, Instagram, and Pinterest
• Capture what’s growing—from shoots, events, behind-the-scenes moments, NYC days, and community touchpoints—and turn it into lived-in, human content
• Edit primarily in CapCut (or similar tools), shaping each piece to reflect Sonsie’s tone, rhythm, and visual identity
• Help cultivate campaign content, paid media creative, photoshoots, and outsourced UGC, ensuring everything feels rooted in the same world
• Graphic design knowledge is a plus for social and stories

Caring for the Beds (Social Media Management)

• Plan, schedule, and publish content across platforms using a shared content calendar
• Maintain consistency in voice, aesthetic, and messaging so the garden feels cohesive and intentional
• Join weekly planning and strategy conversations with the marketing and creative team
• Observe what’s resonating, track performance, and help refine content to support healthy growth and engagement

Who You Are

• Experience: Entry-level position with at least 1 year of video editing experience, preferably with a focus on CapCut or similar video editing tools. Experience does not need to be beauty specific, we love a fresh perspective and welcome candidates from other consumer-facing brands.
• Skills: Strong proficiency in CapCut, Figma, and Google software, excellent eye for video/photo trends, and the ability to edit and create compelling content quickly
• Passion: A genuine passion for skincare, beauty, and content creation, with a good understanding of the digital landscape and social media trends and sustainability.
• Creativity: Able to think outside the box and come up with fresh, innovative ideas for engaging social content
• Location: Based in New York City, NY; candidates from this area preferred for occasional in-person collaboration.
• Additional: A portfolio or Instagram showcasing previous work is a plus

Compensation & Benefits

• Base Salary: $60,000 – $70,000 (Depending on experience)
• Bonus: Opportunity for up to 10% annual performance bonus (based on engagement & campaign metrics)
• Hybrid work flexibility (in-person for events, content shoots and office)
• Opportunity to grow with a high-potential beauty brand

How We Measure Success

• Increase in community engagement rate
• Growth in social following
• Increase in organic reach
• Consistent identification of brand across social touchpoints

Why Sonsie?

At Sonsie, we’re creating culture through story, community, and point of view — beauty that meets people where they are and grows with them. This role isn’t about posting content; it’s about shaping a voice, setting a tone, and helping build a world people want to belong to.

If you see content as culture, believe brands should feel human, and want to help define something from the inside — Sonsie is the place to do it.

Sonsie Skin Inc., an equal opportunity employer, is committed to equal opportunity for all employees and applicants. The Company recruits, hires, trains, promotes, pays, and administers all personnel actions without regard to race, color, religion, creed, sex, gender, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, reproductive health decision making, or any other status protected by applicable law. Sonsie Skin, Inc. also makes reasonable accommodations for qualified applicants with disabilities in accordance with all legal requirements. Any applicant who requires assistance with the application or resulting process should contact the Sonsie Team at (contact@sonsieskin.com) to request the assistance required.