VP, Artist and Label Marketing

Who We Are

UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters’ music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.

The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).

What's the Role

UnitedMasters is seeking a Vice President, Artist & Label Marketing to lead marketing strategy and execution across our exclusive artist roster and growing label services business. Some of our exclusive artists include  BigXThaPlug, Brent Faiyaz and FloyyMenor. This is a senior leadership role responsible for defining the marketing vision for artists and labels while building and leading a high-performing team.

This role blends long-term strategy with day-to-day execution. You will set the roadmap, lead major campaigns and releases, develop talent, and partner closely with artists, managers, and cross-functional teams to drive impact and results. This role sets the creative bar for UnitedMasters’ artist and label marketing by defining what “great” looks like across brand, storytelling, and campaign execution.

This is a role for a strategic builder. We’re looking for a leader who brings creativity, curiosity, and commercial rigor to their work and who resists defaulting to legacy playbooks. The ideal candidate blends deep industry expertise with an entrepreneurial mindset, and can zoom out to a 50,000-foot view to craft an inspiring, big-picture vision for artists, while also building the roadmap to bring it to life. This is someone who has built teams, systems, and strategies not just operated within them.

This role is based in Brooklyn, New York with four days in-office and one day remote.

What You'll Do

Lead Artist & Label Marketing Strategy

• Own the marketing vision and execution for UnitedMasters’ exclusive artist roster and label services business including  BigXThaPlug, Brent Faiyaz and FloyyMenor
• Set and uphold a high creative standard across all campaigns, ensuring each release reflects strong storytelling, cultural relevance, and artistic integrity.
• Develop long-term strategies while balancing excellence and accountability in day-to-day execution.
• Serve as a strategic thought partner to senior leadership on artist growth, brand positioning, and market opportunity.

Drive Marketing Excellence Across Releases

• Oversee campaign strategy, release planning, and marketing execution across all exclusive artists.
• Ensure excellence in operations including timelines, deliverables, and cross-functional coordination.
• Build and manage project budgets in partnership with Finance and maintain accountability.
• Partner with Creative, Digital, Commerce, A&R, Publicity, and Sync teams to ensure seamless execution.
• Maintain campaign visibility and accountability through reporting, updates, and performance tracking.

Lead, Build & Inspire a Team

• Lead and invest in growing a high-performing Artist & Label Marketing organization.
• Mentor, and develop marketing talent.
• Foster a culture of creativity, accountability, and high performance.
• Promote collaboration without sacrificing individual ownership or excellence.

Partner with Artists, Managers & External Stakeholders

• Serve as a senior marketing advisor to artists and their teams.
• Present strategies clearly and persuasively to artists, managers, and partners.
• Build trust-based relationships across the roster.
• Engage in pitching and strategic conversations as needed.

Collaborate Across the Enterprise

• Partner closely with Digital, Commerce, Brand Partnerships, Product, and International teams (Brazil).
• Collaborate with Brand Partnerships, Sync, and Product teams to unlock additional artist opportunities.
• Develop integrated campaigns and content strategies that extend beyond streaming.

Knowledge, Skills and Abilities

Leadership & Strategy

• Strategic leader with the ability to set direction and move teams into action.
• Confident decision-maker who balances creativity with discipline.
• Able to lead through change and ambiguity.
• Highly collaborative, with an expectation for individual ownership and excellence.

Marketing & Brand Building

• Proven experience building artist brands and culturally relevant campaigns.
• Demonstrated creative taste and brand sensibility, with the ability to elevate ideas and push work from good to exceptional.
• Strong understanding of digital, social, commerce, and release marketing.
• Strength in creative strategy, campaign architecture, and lifecycle marketing.

Communication

• Exceptional written, verbal, and presentation skills.
• Ability to communicate with equal effectiveness to artists, executives,partners, and internal teams.

Mindset

• Entrepreneurial mentality: you think like an owner, take intelligent risks, and build where structure doesn’t yet exist.
• Comfortable challenging legacy thinking while retaining what works. You question assumptions, evolve strategy, and seek better ways to build.
• Results-driven, solutions-oriented, and artist-first.

Minimum Qualifications

• 8–12+ years of experience in music marketing across artist and/or label environments.
• NY-Based or willing to relocate.
• Senior leadership experience building and managing teams.
• Track record of developing and executing successful marketing strategies.
• Experience working cross-functionally at an executive level.
• Strong operational and financial acumen.
• Experience in fast-moving, high-growth organizations preferred.

About UnitedMasters, Inc.

UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.

Salary Hiring Range:

$200,000 - $260,000 + bonus eligibility

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.  We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors.

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.  If that ends up being the case, the updated salary range will be communicated with you as a candidate.

The salary range above is for the NY/CA.  As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.