Social Media Specialist

Job Title: Social Media Specialist

Key Responsibilities: Content Creation & Paid Media:

• Develop, design, and curate engaging content for daily posts across all of the brands social media platforms (Facebook, Instagram, Twitter, Pinterest, etc.)
• Own all social media content calendar creation and execution.
• Assist in planning and coordinating photoshoots.
• Ideate and craft eye-catching and trendsetting reels/TikToks that showcase our products and brand essence.
• Work with design team to create aesthetically pleasing visual assets that align with the brand's identity
• Lead UGC / ad content acquisition strategy and work with paid media buyer to apply best practice paid media strategies, continually learning from our results

Brand Voice & Personality:

• Work with our copywriter to ensure every social media post and engagement with the unique voice and personality of the brand, ensuring consistency across all platforms.
• Act as the brand guardian, ensuring that all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience.

Community Sentiment:

• Respond to all comments & DMs on all paid and organic channels (including whitelist and influencer content)
• Work with customer care team on overall customer sentiment
• Keep a pulse on industry trends and how we should position our product against competing products on social media

Analytics & Reporting:

• Monitor and report on feedback and online reviews, utilizing metrics to gauge the success of our campaigns.
• Continuously optimize our strategies by understanding and leveraging analytics.

Desirable Skills and Qualifications:

• Proven experience in creating compelling content across social media platforms.
• An innate eye for design and the ability to translate creative ideas into stunning posts.
• Familiarity with graphic design tools like Photoshop, Illustrator, etc., is a plus
• A keen understanding of current social media trends
• Willingness to to work across teams and take on a startup mindset
• Demonstrated ability to manage multiple projects, deadlines, and priorities efficiently.

Salary $70,000-$85,000