SMM (Social Media Manager)

• Develop and maintain content strategy for key platforms considering Thailand's advertising restrictions
• Create and adapt content including copywriting, scripts, stories, Reels/shorts, and visuals in collaboration with designer and brand team
• Manage daily social media posting: feed, stories, comments, DMs, and moderation
• Develop UGC mechanics that encourage content creation from store visitors
• Support offline activities and events through social media
• Participate in influencer selection and coordination
• Track key metrics: reach, engagement rate, follower growth, saves, link clicks, story replies
• Prepare monthly and campaign reports with insights on performance and learnings
• Continuously test new content formats: Reels, polls, guides, carousels, lives, and collaborative content

• 23+ years of experience as SMM Manager in lifestyle, FMCG, restaurants/bars, beauty, health & wellness, or emotionally-driven categories
• Understanding of building brand community, not just maintaining a feed
• Hands-on experience with Reels and short-form video: basic editing, storytelling, pacing
• Comfortable working in fast-moving environment with frequent launches, tests, and rapid pivots
• Upper-Intermediate English or higher for content creation, influencer communication, and engaging with tourists
• Nice to Have: Experience launching UGC and referral mechanics, challenges, promo codes, offline activations; Experience with UBT traffic

Fast-paced retail environment with multiple locations across Thailand. Role involves frequent product launches, testing, and strategic pivots.