Performance Marketing Specialist (eCommerce)

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS® —an everyday hustler with the essential energy to aim high, live fit, and go the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re Alani Nu —confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re Rockstar® —a born rebel, raising the bar with mind-body energy and zero compromise.

Together, we’re Celsius Holdings, Inc. —a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived —where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius. Ready to take your career to the next level? Join our team and redefine what it means to be energized.

As the Performance Marketing Specialist , you will play a critical role in managing and optimizing the Alani Nu Shopify Plus store. You’ll be responsible for day-to-day site management, ensuring a seamless customer experience while driving performance and growth through content updates, reporting, and cross-functional collaboration. This is your opportunity to bring creativity, attention to detail, and data-driven decision-making to a fast-growing brand in the health and wellness industry.

We prefer this position sits in Boca Raton, FL but we are open to our other Celsius offices in Louisville and Los Angeles as well as remote! People Management Responsibilities: No Role Type: Full-Time Requirements

• Bachelor's degree in marketing, business, or a related field.
• Minimum of 2 years of experience working with Shopify Plus.
• Experience with e-commerce reporting.
• Strong project management skills and attention to detail.
• Excellent verbal and written communication skills.
• Ability to work collaboratively with cross-functional teams.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Minimum of 2 years of experience working with Excel, including the application of formulas.

Responsibilities Website & Campaign Management:

• Manage day-to-day Shopify Plus updates to products, collections, landing pages, and navigation, ensuring accuracy and SEO best practices.
• Support campaigns and product launches by uploading content, QA’ing assets, updating onsite messaging, and coordinating timelines across teams.
• Monitor site functionality, conduct QA, and resolve friction points to improve UX, site speed, and overall performance.
• Drive testing and optimization initiatives (A/B testing, CRO, personalization) to improve conversion and engagement.

Performance & Optimization

• Track daily sales, deliver monthly reports, and provide ad-hoc analysis to measure success and guide decisions.
• Analyze campaign and site data to identify trends, highlight opportunities, and recommend changes that enhance conversion, retention, and customer experience.
• Research and recommend new tools, automations, and best practices to drive efficiency, personalization, and performance.

Collaboration & Project Delivery

• Partner with Marketing, Creative, Customer Service, Operations, Legal, and Compliance to align workflows and deliver initiatives.
• Manage vendor relationships to support site improvements and campaign execution.
• Lead or contribute to special projects by developing clear plans, coordinating stakeholders, and driving on-time delivery.
• Contribute creative ideas for merchandising, promotions, and launches when standard solutions are not sufficient.
• Collaborate with Legal and Compliance teams to ensure all DTC initiatives, policies, and processes meet regulatory standards.

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year, subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge, skills, and qualifications. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans). We promptly review all applications. Highly qualified candidates will be contacted for interviews. Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled. CELSIUS Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race, ethnicity, religion, gender identity, sexual orientation, disability status, or any other characteristic protected by applicable laws. If you require accommodations during the application process, please reach out to careers@celsius.com. The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.