Marketing Manager

Job Description: Marketing Manager A rapidly growing skincare brand based in NYC, is hiring a Marketing Manager. Must have beauty experience.

The Marketing Manager will play a key role on the marketing team, developing brand-elevating and customer-relevant omni-channel marketing strategies that drive profitable business growth and ultimately build loyalty and brand equity.

• Lead integrated 360 campaigns from ideation through execution for designated launch & core skus. Develop positioning, messaging, and marketing activations, thinking creatively on how to bring products to market in new and innovative ways while utilizing business objectives, consumer insights, and market research.
• Own core business marketing tactics to continuously fuel growth & ensure relevancy through refined positioning and supporting tactics of key SKUs.
• Partner closely with cross-functional teams – including Creative, PR, Retail, Product Development and more – to ensure brand support plans and activations are robust and cohesive across all touchpoints while managing timelines for on-time execution.
• Collect and analyze learnings from launches and marketing activations to properly measure success and propose optimizations.
• Manage sustainability strategy for brand including certification and marketing messaging.
• Support experiential marketing activations through brand lens.
• Assist in managing Paid Media strategies to drive best-in-class awareness, engagement, and conversion tactics across META, TikTok, Pinterest, and more with willingness to stay on top of trends and propose out-of-the-box ways to drive growth. Own creative ideation and briefing for designated launches and core categories.
• Handle any special projects as assigned

Requirements

• Bachelor's degree in Marketing or related field required
• 5+ years’ experience in marketing within consumer goods, with beauty industry-related experience. Skincare specific experience is a plus.
• Ideally the candidate will have a strong pulse on current beauty and lifestyle trends across Gen-Z and Millennial audiences
• Creative-minded with ability to think outside-of-the-box.
• Must be comfortable copywriting.
• Highly organized and detail oriented with a strong ability to manage multiple projects simultaneously and take complete ownership of projects with a willingness to pivot and promote agility within teams.
• Must be a self-starter with strong project management skills and a proactive approach to ensure all projects are completed in a timely manner
• Strong analytical skills combined with a high level of creativity with the ability to partner with both creative and data-driven teams
• Excellent written and oral communication skills, ability to personally set priorities and motivate others
• Must possess excellent computer skills with proficiency in Google Suite (Slides, Sheets, Documents) and proficiency in presentation design
• Must be available to work from the NYC office at least 1 day/week in alignment with manager

Salary $120,000 + Bonus