Copywriter, Digital

Values & Innovation At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. Purpose of Role Under Armour is looking for a Copywriter to help shape our brand narrative by crafting compelling stories that disrupt sports culture and inspire athletes on the digital platforms where they spend time. In this role you will work collaboratively with a team of designers, producers, copywriters, and marketers to bring to life Brand and product stories that resonates with athletes. You’ll be responsible for translating creative briefs into powerful executions, then iterating these stories per platform to be most impactful for those communities, inspiring and informing the next generation of athletes. This role will be instrumental in how our Brand speaks to the world—ensuring consistency, clarity, emotional resonance and channel nuance in every message.

Your Impact

• Develop on-brand copy for product stories (informed by our Brand Vision, Mission, and Values) across all digital, social, web, experiential, and print marketing platforms. This includes meeting with partners to align on marketing/creative strategy, as well as collaborating with creative and cross-functional partners.
• Support senior Copywriters across the creative department by writing content to support Style Guide deliverables
• Writing copy that is the best expression of UA’s brand voice across all of Under Armour’s marketing and advertising content to attract, engage, and convert our target demographic, the Focused Performer
• Partnering with designers and directors to develop transformative storytelling executions and experiences that strengthen the brand’s emotional connection with the Focused Performer

Qualifications

• Ability to think strategically, manage many tasks at once, and deliver high-quality output every time, on time
• Requires samples of work submitted with resume and salary history [Examples: Digital/print ads, implemented campaigns, email marketing, direct mail, POP, online content/Ecommerce site reference (URLs)]
• Excellent verbal, written, communication, and presentation skills
• Excellent organization, and collaboration skills
• Microsoft Office and Mac platform proficiency
• The Copywriter must be a writer with strong fundamental skills as well as demonstrated creative capabilities.
• This role offers the opportunity to begin to develop leadership and management skills.

Education And/Or Experience

• Bachelor’s Degree
• Minimum of 2-4 years of communications and/or writing/content development experience.
• Experience writing copy across digital channels is a MUST, and experience with retail/e-commerce is a strong plus.

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore,MD office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

• No relocation provided

Base Compensation $60,890.80 - $83,724.85 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.