marketing manager, Retail Experience

Now Brewing – marketing manager, Retail Experience! #tobeapartner From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

Join the team driving one of Starbucks’ most critical brand initiatives—transforming the in-store retail experience! This high-impact team owns all marketing touchpoints across 10,000+ U.S. stores, reaching millions of customers every day. The work is highly visible, prioritized by senior leadership, and central to our brand turnaround. As part of this team, you’ll define the vision and strategy for in-store marketing, leveraging customer journeys, data, and insights to deliver compelling messages at key moments within the café environment. From seasonal campaigns to evergreen updates, you’ll collaborate with Operations, Store Design, Merchandising, and internal creative teams to create experiences that inspire, delight, and drive action. This Retail Experience Marketing Team is less than a year old, offering exciting white space and the opportunity to help define roles, processes, and ways of working as we build something transformative. If you’re looking for a marketer’s dream role—fast-paced, high-impact, and at the heart of Starbucks’ transformation—this is your opportunity.

As a Retail Experience Marketing Manager, you will…

• Set the vision and strategy for our Retail Experience, leveraging data, insights, and key seasonal strategies to create impactful marketing expressions in our stores
• Be the voice of the customer as we evaluate and evolve our in-store experience
• Own the in-store expression and execution of seasonal campaigns, ensuring alignment with brand priorities and customer needs
• Collaborate cross-functionally to deliver marketing touchpoints that enhance the café environment and elevate the customer journey
• Manage complex projects with urgency and precision, ensuring timely delivery and flawless execution across 10,000+ U.S. stores
• Provide clear, actionable feedback to creative partners to ensure high-quality, on-brand work
• Monitor performance and continuously optimize strategies based on insights and customer feedback.

As a manager, you will…

• Serve as project management lead for a variety of brand and licensed store marketing campaigns scaling from evergreen asset management to highly visible seasonal campaigns, facilitating cross functional team(s) to manage projects through entire process from kickoff to completion.
• Institute structure and repeatable process in support of various business units to drive efficiency and effectiveness.
• Monitor and lead program schedules, progress and costs to ensure that expected results are delivered on time and within budget, with the ability to anticipate & mitigate challenges and escalate risk when necessary to successfully gain alignment on best path forward

We’d Love To Hear From People With

• 5+ years’ experience creating marketing strategies, writing and delivering briefs grounded in insights, and providing strong feedback to creative partners

• A passion for brand storytelling and creating customer-centric experiences

• Proven ability to lead cross-functional collaboration and manage projects with discipline delivering on time and on budget

• Strong analytical and strategic thinking skills, with the ability to translate insights into impactful marketing experiences

• Excellent communication skills and the ability to influence stakeholders at all levels

• A bias for continued optimization as we work to build new ways of working within a recently restructured team

• Prior Retail Marketing experience is a bonus

• MBA preferred

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.

• If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

We believe we do our best work when we're together, which is why we're onsite four days a week. Join us and inspire with every cup. Apply today! Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law. Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances. Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation or 1(888) 611-2258.