Finom is a European tech startup headquartered in Amsterdam, and we’re on a journey towards revolutionizing the financial landscape for entrepreneurs worldwide. Our mission is to develop an all-in-one financial B2B solution that integrates banking functions, accounting, financial management, and invoicing into a seamless, mobile-first platform.

We recently closed a €115 million Series C equity round (around $133 million), bringing our total funding to approximately $346 million. This significant investment follows a $105 million growth funding round from General Catalyst, a long-term backer since 2021 known for supporting companies like Airbnb, HubSpot, KAYAK, and Stripe.

Finom's platform goes beyond traditional banking, offering invoicing and a growing suite of features, including AI-enabled accounting, aiming to simplify financial management for entrepreneurs. We're actively expanding our reach across key EU markets like Germany, France, the Netherlands, Italy, and Spain.

At Finom, we’re not just redefining the entrepreneurial experience — we’re empowering our employees to make a real difference. Your work matters, and your impact extends far beyond product metrics. We nurture innovation and an inspiring work environment where bold ideas thrive, prioritizing thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and our business as a whole.

Maintaining our start-up spirit, we prioritize thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and, of course, our business.

About the role:

We're looking for a strategic, data-driven CRM & Lifecycle Manager to own and optimize the customer journey at Finom. You'll design and execute lifecycle campaigns that drive conversion, activation, engagement, and retention across our customer base. This role combines strategic thinking with hands-on execution—you'll dig into data to uncover opportunities, develop hypotheses, run experiments, and deliver measurable business impact.

What you'll do:

Own end-to-end lifecycle strategy across the customer journey, from activation to engagement, retention, and reactivation through multi-channel campaigns (email, push, in-app, SMS)
Drive data-driven experimentation: Dig deep into data to identify problems, formulate hypotheses, and design rigorous tests that unlock growth. Use quantitative analysis to uncover root causes and continuously optimize outcomes
Partner cross-functionally with Product, Data Science, Marketing, and Creative to ensure lifecycle campaigns are tightly integrated into the broader growth engine
Execute large-scale campaigns with technical precision, managing segmentation and targeting to deliver the right message to the right customer at the right time
Influence strategically: Communicate insights clearly to senior stakeholders, championing lifecycle marketing as a strategic growth lever across the funne

What you'll bring:

Mid-to-senior level experience in CRM, lifecycle marketing, or growth roles, preferably in B2B or fintech
Strong analytical mindset with experience formulating problem statements, developing hypotheses, business cases and designing experiments for measurable outcomes
Proven track record of successful cross-channel lifecycle campaigns
Data analysis skills: SQL experience or ability to partner effectively with data teams
Strategic problem-solving background (consulting, growth strategy, or analytical roles)
Customer-first attitude with deep understanding of segmentation
Bias to action with track record of delivering results in fast-paced environments
Excellent communication skills and ability to influence senior stakeholders

Extra Points if you bring:

B2B or fintech product experience
Customer engagement platforms (Braze, Iterable, Customer.io, Bloomreach)
Analytics tools (Looker, GA, Mixpanel, Amplitude, Metabase)
Technical skills (HTML, CSS, Liquid)
International or high-growth scale-up experience

- Recruiter Interview

- Technical Assessment

- Case Study Presentation / Hiring Manager Interview

- Bar Raiser Interview

What You Will Get In Return

Make a genuine impact on the product

Join our upward trajectory, and grow with us. We provide the resources and opportunities for continuous personal and professional development, empowering you to make a genuine impact on our evolving product.

Work in the EU

Embark on this exciting journey with us and enjoy the flexibility of traveling and working remotely or in a hybrid model across Europe.

Become a stock options holder

Unlock your inner entrepreneur and align your aspirations with ours through our Stock Options Program. This exciting opportunity is available to every team member, from junior team members to our founders.

Receive unwavering support and care

Finom stands by you at every step, embodying our commitment to your well-being and success reflected in our modern, friendly, and eco-conscious corporate culture. We offer constant support and care to ensure your Finom experience is successful and fulfilling.

Work & Swim program

Immerse yourself in our exclusive Work & Swim Program. Spend one month in a comfortable corporate apartment in enchanting Cyprus. It's the ideal opportunity to strike the perfect work-life balance while enjoying breathtaking Mediterranean views.

Senior Lifecycle Marketing Manager

Finom

Senior Lifecycle Marketing Manager