Copywriter

About The Company

Hims & Hers is a leading health and wellness platform dedicated to transforming the way individuals access and experience healthcare. Our mission is to help the world feel great through the power of better health by providing personalized, accessible, and affordable healthcare solutions. We believe that health and wellness are fundamental rights, and our innovative approach aims to normalize health challenges while delivering tailored care from diagnosis to treatment. As a public company traded on the NYSE under the ticker symbol “HIMS,” we prioritize a customer-first philosophy, leveraging technology and creativity to make health outcomes more achievable and less intimidating. Our commitment to diversity, ethics, and wellness is reflected in our inclusive work environment and our focus on building a workforce that values different perspectives.

About The Role

We are seeking a dynamic, creative, and culturally tuned-in Lead Organic Content Copywriter to join our New York City team. This role is pivotal in shaping how millions of people experience the Hims & Hers brand through compelling storytelling across various platforms. The successful candidate will be responsible for developing and executing the voice, scripts, and narratives that power our organic content ecosystem, including YouTube videos, social media channels, blog articles, and app content. This is a hands-on, highly collaborative position that requires working closely with cross-departmental teams such as Marketing, SEO, and Content Strategy to ensure consistency and impact in our messaging. The ideal candidate will have a passion for turning healthcare topics into binge-worthy content, blending insight with imagination to engage and inspire our audience. The role involves leading a team of organic copywriters, fostering a culture of creativity and continuous learning, and experimenting with innovative content strategies to maximize engagement and conversions. Occasional onsite presence in our New York City studio for projects is required.

Qualifications

• 10+ years of experience in copywriting, with a strong focus on digital media
• Proven experience in scripting and creating content for YouTube
• Extensive knowledge of the video production process from a copywriting perspective (pre-production, production, post-production, delivery)
• Experience leading and mentoring creative teams
• Strong narrative thinking and creative concepting skills
• Ability to craft compelling headlines, social captions, and video scripts with clarity and wit
• Experience collaborating with designers, editors, art directors, animators, and producers
• Proficiency in using insights and strategic thinking to influence content direction
• Excellent editing, proofreading, and grammar skills
• Ability to manage multiple projects in a fast-paced environment
• Knowledge of healthcare, wellness, or CPG industries is a plus
• Proactive, hands-on approach with a passion for innovation and experimentation

Responsibilities

• Own and develop the voice for all organic content, including YouTube videos, social media, blogs, and app content
• Conceptualize, script, and produce engaging video content that informs, entertains, and inspires our audience
• Collaborate with creative and strategy teams, including art directors, producers, editors, and designers, to bring content ideas from conception to final production
• Lead and mentor a team of organic copywriters, fostering a culture of creativity, collaboration, and ongoing professional development
• Champion content experimentation, leveraging data and insights to optimize engagement and conversion
• Maintain consistency in brand voice, tone, and storytelling standards across all platforms
• Ensure high-quality content through rigorous editing, proofreading, and adherence to brand guidelines
• Support cross-functional projects, aligning content strategies with broader marketing and business objectives
• Stay informed on industry trends and incorporate innovative storytelling techniques to keep content fresh and relevant

Benefits

• Competitive salary and equity compensation for full-time roles
• Unlimited paid time off (PTO), company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental, and vision coverage
• Parental leave policies supporting work-life balance
• Employee Stock Purchase Program (ESPP)
• 401(k) retirement plan with employer matching contributions
• Offsite team retreats fostering team bonding and culture
• Flexible and remote work options supporting a healthy work environment

Equal Opportunity

Hims & Hers is an equal opportunity employer committed to fostering an inclusive environment for all employees. We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, sexual orientation, disability, or any other protected status. We consider all qualified applicants for employment and provide reasonable accommodations for individuals with disabilities in accordance with applicable laws.