Copywriter

About The Company

Hims & Hers is a leading health and wellness platform dedicated to transforming the way individuals access and experience healthcare. Our mission is to help the world feel great through the power of better health by providing personalized, accessible, and affordable care solutions. We believe that health and wellness challenges should be normalized and addressed with innovative, customer-centric approaches that make achieving better health outcomes easier. As a publicly traded company on the NYSE under the ticker symbol “HIMS,” we are committed to redefining healthcare standards and fostering a culture of inclusivity, ethics, and continuous improvement. We also prioritize a flexible, remote-first work environment and offer outstanding benefits to our team members.

About The Role

We are seeking a talented and culturally tuned-in Lead Organic Content Copywriter to join our New York City team. This strategic and creative role involves shaping how millions of people experience the Hims & Hers brand through compelling storytelling across multiple channels. The ideal candidate will be responsible for leading our organic copy team, developing the voice, scripts, and narratives that power our YouTube presence, social media channels, app, and blog. This role requires a hands-on approach, working closely with cross-departmental stakeholders including Marketing, SEO, Content Strategy, creative directors, and production teams. The Lead Organic Content Copywriter will be instrumental in creating engaging, human, and witty content that aligns with our brand voice and resonates with our audience. The position involves conceptualizing, scripting, and producing video content that informs, inspires, and entertains, with opportunities to work on in-person shoots as needed. This role offers an exciting opportunity to influence brand perception and engagement through innovative content strategies and storytelling excellence.

Qualifications

• 10+ years of professional experience in copywriting, with a focus on digital media and content creation
• Proven experience in scripting and producing YouTube content
• Extensive knowledge of the video production process from a copywriting perspective, including pre-production, production, post-production, and delivery
• Experience leading and mentoring creative teams, supporting professional development
• Strong narrative thinking with the ability to develop creative concepts and build compelling stories
• Ability to deliver on strategic initiatives while maintaining brand voice, tone, and standards
• Experience collaborating with designers, editors, art directors, animators, producers, and other creative partners
• Proficiency in using insights and data to shape engaging narratives and drive experimentation
• Excellent editing, proofreading, and grammatical skills
• Ability to manage multiple projects efficiently in a fast-paced environment
• Understanding of healthcare, wellness, or CPG industry is a plus
• Strong communication skills to present ideas and influence stakeholders at all levels
• Hands-on, proactive attitude with a passion for creative storytelling

Responsibilities

• Own and develop the brand voice across all organic content channels, including YouTube, social media, blog, and app
• Conceptualize, script, and produce engaging video content that informs, inspires, and entertains
• Collaborate with creative and strategy teams, including art directors, producers, editors, designers, and other stakeholders, to bring ideas from concept to final production
• Lead and mentor a team of organic copywriters, fostering a culture of creativity, innovation, and continuous learning
• Ensure consistency in tone, voice, and storytelling standards across all content
• Utilize data and insights to experiment with new content formats and optimize engagement and conversion
• Maintain high standards for editing, grammar, and clarity in all written materials
• Support in-person shoots and production activities as needed
• Stay updated on industry trends, platform algorithms, and best practices to keep content fresh and effective
• Support strategic initiatives that align with brand growth and audience engagement goals

Benefits

• Competitive salary and equity compensation for full-time roles
• Unlimited paid time off, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental, and vision coverage
• Parental leave policies supporting work-life balance
• Employee Stock Purchase Program (ESPP)
• 401(k) retirement plan with employer matching contributions
• Offsite team retreats fostering collaboration and team bonding
• Flexible and remote work environment to support diverse needs
• Professional development opportunities and a culture that encourages learning and growth

Equal Opportunity

Hims & Hers is committed to fostering an inclusive and diverse workforce. We believe that a variety of perspectives enhances our innovation and success. We consider all qualified applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or any other protected status.