Social Media & PR Manager

Job Title: Social Media & PR Manager Overview Seeking a highly creative, strategic, and hands-on Social Media & PR Manager to lead our social presence with a primary focus on Instagram, while also managing in-house PR initiatives. This role is responsible for shaping brand voice, driving audience growth, overseeing content creation, and executing all aspects of photoshoots and look books. The ideal candidate is both visually driven and detail-oriented, with strong relationships across fashion media, talent, and influencers.

Key Responsibilities Social Media Strategy & Management

• Own and execute the brand’s social media strategy with a primary focus on Instagram
• Build and maintain cohesive, elevated Instagram grids aligned with brand aesthetics
• Plan, create, and publish engaging content across social channels
• Drive follower growth and community engagement across platforms
• Track, analyze, and report on social KPIs, translating insights into actionable improvements
• Stay current on social trends, platform updates, and competitive landscape

Content Creation & Brand Voice

• Lead content ideation that reflects and evolves the brand voice
• Collaborate cross-functionally to ensure consistent messaging across all channels
• Oversee creative direction for social assets, ensuring visual and tonal alignment
• Support brand storytelling through editorial-style content and campaigns

PR & Celebrity Relations

• Manage all PR efforts in-house (no external agency)
• Drive celebrity dressing initiatives, including outreach, coordination, and tracking placements
• Build and maintain relationships with editors, stylists, celebrities, influencers, and VIPs
• Secure magazine features, editorial coverage, and strategic brand placements
• Coordinate gifting and seeding strategies as needed

Photoshoots & Look Books

• Lead look book shoot ideation and execution from concept through final delivery
• Put together seasonal look books, ensuring timely and on-brand completion
• Source and manage models
• Book and coordinate photographers, talent, hair, and makeup
• Oversee shoot logistics, timelines, and budgets
• Ensure assets are optimized for social, PR, and brand use

Qualifications

• 4–7+ years of experience in social media, PR, or brand marketing within fashion or luxury
• Strong visual eye with proven ability to build compelling Instagram grids
• Demonstrated experience growing social audiences and engagement
• Deep understanding of fashion media, celebrity styling, and influencer ecosystems
• Hands-on experience managing photoshoots and creative production
• Strong organizational, communication, and relationship-building skills
• Ability to work independently while collaborating closely with leadership
• Passion for fashion, branding, and storytelling

Salary $100,000