Copywriter

About The Company

Hims & Hers is a leading health and wellness platform dedicated to transforming the way individuals access and experience healthcare. Our mission is to help the world feel great through the power of better health by providing personalized, accessible, and affordable care solutions. We believe that health and wellness are fundamental rights and strive to normalize health challenges while innovating effective solutions. As a publicly traded company on the NYSE under the ticker symbol “HIMS,” we are committed to building a diverse and inclusive workforce that values ethics, wellness, and a strong sense of belonging.

About The Role

We are seeking a bold, creative, and culturally tuned-in Lead Organic Content Copywriter to join our dynamic New York City team. In this role, you will shape how millions of people experience the Hims & Hers brand through compelling storytelling across multiple channels, including social media, YouTube, blogs, and our app. This is a highly collaborative, hands-on position that combines brand strategy with creative execution. You will lead our Organic Copy team, developing the voice, scripts, and stories that drive engagement and foster a genuine connection with our audience. Working closely with cross-departmental stakeholders in Marketing, SEO, and Content Strategy, you will turn healthcare topics into binge-worthy content that informs, entertains, and inspires. The role requires working from our NYC studio as needed, typically a few times per month, to support projects and creative shoots.

Qualifications

• 10+ years of experience in copywriting, including digital media and content creation
• Proven experience in YouTube content scripting and video storytelling
• Extensive knowledge of the video production process from a copywriting perspective (pre-production, production, post-production, delivery)
• Experience leading and mentoring creative teams, supporting professional development
• Strong narrative thinking with the ability to develop concepts and build creative stories
• Ability to deliver on strategic initiatives while maintaining brand voice, tone, and standards
• Experience collaborating with designers, editors, art directors, animators, and producers
• Proficiency in using insights and strategic thinking to influence stakeholders and optimize content performance
• Excellent editing, grammar, proofreading, and attention to detail
• Ability to manage multiple projects in a fast-paced environment with a proactive, hands-on approach
• In-depth understanding of healthcare, wellness, or CPG industries is a plus

Responsibilities

• Own and develop the voice behind Hims & Hers’ organic content ecosystem, including YouTube videos, blog stories, and social media captions
• Conceptualize, script, and produce engaging video content that informs, inspires, and entertains our audience
• Collaborate with creative and strategy teams, including art directors, producers, editors, and designers, to bring ideas from concept to final production
• Lead and mentor a team of organic copywriters, fostering a culture of creativity, collaboration, and continuous learning
• Champion experimentation by leveraging data and insights to shape narratives that drive engagement and connection
• Ensure consistency in brand voice, tone, and storytelling standards across all content
• Maintain high standards of editing, grammar, and proofreading to ensure clarity and quality
• Support in in-person shoots and creative sessions as needed, contributing to the production process
• Use strategic insights to influence content direction, optimize performance, and achieve marketing objectives
• Manage multiple projects simultaneously, prioritizing tasks to meet deadlines

Benefits

• Competitive salary and equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental, and vision coverage
• Parental leave policies supporting work-life balance
• Employee Stock Purchase Program (ESPP)
• 401(k) plan with employer matching contributions
• Offsite team retreats fostering team bonding and culture
• Flexible and remote work arrangements supporting diverse needs

Equal Opportunity

Hims & Hers is committed to creating a diverse and inclusive workplace. We are an equal opportunity employer and consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected class.