Amanda Uprichard
Зарплата
≈ $5 000/мес
Описание
Content Creator: AMANDA UPRICHARD, a NYC based female owned contemporary fashion brand is looking for a full-time experienced Content Creator to manage and maintain our social media accounts. We are based in the heart of the Garment Center in NYC. Amanda Uprichard is sold on our website, as well as the best contemporary websites such as Shopbop, and Revolve, and department and specialty stores nationwide.
This role is not hybrid and will require five days in office.
THIS ROLE WILL REPORT TO:
Growth Director
OVERALL JOB DESCRIPTION:
Manage and oversee and create content for Amanda Uprichard’s organic and paid social media platforms. The ideal candidate will live and breathe social media and be highly aware of all trends. You will collaborate with the Marketing Director to drive the brand's presence and engagement across all social media platforms, ensuring alignment with the brand’s DNA and marketing goals.
RESPONSIBILITIES:
● Manage day-to-day operations of Amanda Uprichard’s social media channels, including content creation, community management, and strategy execution.
● Develop and execute monthly content calendars that support strategic focus areas, driving brand awareness and reinforcing Amanda Uprichard’s brand DNA.
● Lead content planning for product launches, key brand moments, and ongoing campaigns, focusing on strengthening engagement and brand loyalty.
● Innovate social media and content strategies, lead content and campaign ideation, and ensure Amanda Uprichard’s social channels are best-in-class.
● Collaborate with the creative team to identify and guide user-generated content (UGC) needs; develop social shot lists for monthly content shoots.
● Work closely with cross-functional teams to ensure social media efforts align with brand and customer growth goals.
● Drive growth and reach of Amanda Uprichard’s social channels, including leading social brand partnerships.
● Serve as the social analytics lead, creating monthly social performance dashboards for the leadership team; regularly analyze performance and provide insights and recommendations for continuous improvement.
● Compile and present post-campaign results to the leadership team, highlighting successes and learnings for future campaigns.
● Stay up to date with social media trends, platform updates, and content innovation, with a particular focus on Instagram and TikTok.
● Oversee the entire social campaign lifecycle from ideation to launch, ensuring consistent brand storytelling across all marketing channels.
Perform daily posting of all content across all platforms.
In charge of daily community engagement.
SKILLS REQUIRED:
● Proven ability to develop and execute strategic social media and influencer marketing plans that drive brand awareness and engagement.
● Strong understanding of social media platforms, particularly Instagram and TikTok, with a keen eye for content innovation and trends.
● Excellent content planning and campaign management skills, with a focus on delivering consistent and engaging brand messaging.
Familiarity with Dash Hudson a plus.
● Strong analytical skills to track performance metrics, analyze data, and provide actionable insights.
● Ability to collaborate effectively with cross-functional teams, including creative, marketing, and product development teams.
● Exceptional communication and interpersonal skills, with the ability to lead and inspire both internal teams and external partners.
● A genuine passion for Amanda Uprichard, women’s fashion, creativity, and staying ahead of industry trends.
EDUCATION AND EXPERIENCE REQUIRED:
Bachelor’s Degree in Marketing, Communications, or a related field.
Proven experience (1-2 years) in social media and influencer marketing roles, preferably within the fashion industry.
Strong understanding of the fashion market, social media trends, and influencer marketing dynamics.
We offer Health, Dental, 401k and Gym membership.
Please send all resumes to: hr@amandauprichard.com
Salary starting at $68,000
