Content & Community Lead

**Position Overview

:**

Title: Content & Community Lead

Location: New York, NY

Reports to: Senior Director of Growth Marketing & Senior Brand Marketing Manager

Type: Full-time; Hybrid

Compensation: Negotiable (based on experience)

The Content & Community Lead is responsible for developing and implementing the brand’s social media strategy, social content creation, social commerce, and community & influencer development. Playing a critical part in the growth of the brand by driving the expansion, engagement and effectiveness of our key marketing pillar of Content + Community, this role reports to the Director of Growth Marketing, and manages the Content + Community Coordinator and relevant agency support partners, with cross-functional responsibility to the Brand Manager – Consumer; Brand Manager – Commercial; Creative Director; Retention + Paid; and E-commerce Teams.

We are seeking an individual with a track record in building brands in the beauty social landscape, ideally with experience in and/or a passion for fragrance, and a balance of trend insight, analytical savvy, and brand-right instinct.

**Key Responsibilities

:**

Social Media Strategy

• Develop strategic social content calendars, balancing omnichannel needs (driving traffic to Ulta vs. brand’s own channels, etc.)
• Brief and oversee in-house social content creation: IG Stories, IG Reels and TikTok for both organic and paid content (in partnership with brand CRM members)
• Analyze performance and recommend pivots and builds; present monthly and quarterly reports

Social Commerce

• Coordinate with TikTok agency partners to establish channel as a revenue and engagement driving lever
• Manage Tiktok creator/affiliate and paid performance planning
• Manage all TikTok Shop promotions: Mega Sales, category events, brand moments, and platform-led opportunities.
• Analyze performance of each promo (CTR, CVR, AOV, units sold, seller performance) and adjust strategies in real time.
• Build bundles, limited drops, and TikTok-exclusive SKUs to grow revenue and deepen brand connection on-platform.

Community & Influencer Relations

Lead community growth

:

• Utilize team and tools (ex. Creator IQ) to Identify brand-right influencers (nano, micro and beyond) to grow and diversify gifting list and content creator roster (Amazon, Perfume TikTok, Lifestyle, etc.)
• Develop brand-right strategy to nurture community loyalty and engagement, including working with cross-functional team (Brand Manager-Consumer; Field Sales) to plan all brand activations and eventing

Influencer / Affiliate Management

:

• Partner to develop quarterly and campaign level influencer campaigns including; digital contracts, gifting and seeding - establishing best practices for this process going into 2026
• Acting as liaison between influencer and brand – outreach, rate and contract assistance, providing content feedback, etc.
• Drive growth of affiliate program by identifying and nurturing high performing affiliates (owned program; Amazon program) and designing incentive programs
• Develop and analyze data on influencer performance
• Understanding of traditional affiliate and paid affiliate marketing tactics and optimizations

Team Management

:

• Manage team on daily engagement with community across platforms

Trend Insight, Reporting, Analysis

• Identify and evaluate emerging platforms, management tools etc. and help implement if deemed appropriate
• Develop consumer trend and brand-level KPI reports, forming insights and learnings to drive social strategy
• Optimize content & copy based on insights and learnings
• Monitor competitors updates within the social landscape and drive insights

**Company Overview

:**

Tru Fragrance & Beauty’s portfolio includes Gen-Z favorite Le Monde Gourmand, fragrance-as-wellness brand Lake & Skye, high-performance body care brand Supersuite, and licenses including Yellowstone and Wrangler, with distribution including Ulta, Sephora EU, Nordstrom, Blue Mercury and many more.

Tru maintains a premier position as a multidisciplinary innovation engine and supplier, with a roster of A-list celebrity and retail partners, including American Eagle Outfitters, Target, TJ Maxx, and Urban Outfitters. Tru Fragrance & Beauty operates out of Willowbrook, Illinois and New York City.