Marketing Designer

Role Summary At Fortell, we’re building a better hearing aid–one that helps people hear clearly, even in the noisiest places. As our Marketing Designer, you will own the visual identity and brand expression that attracts patients, earns their trust, and turns them into lifelong advocates. This role is one of the most influential at the company: your work will shape every surface a patient sees and touches across the entire journey from first brand impression through daily product use.

Reporting to the Chief Marketing Officer, you will help set the brand design strategy, establish and evolve our visual language, and execute world-class creative across all consumer touchpoints. This is a highly strategic player-coach role–you are both the guardian of Fortell’s brand and a hands-on craft leader producing beautiful, conversion-driving design.

Your mission: Create a brand that is emotionally magnetic, clinically credible, and so delightful to interact with that people are proud to show and share it.

What You’ll Own You are accountable for the look and feel of the Fortell experience across:

Brand Design System

• Continue to refine brand identity, color, typography, iconography, imagery
• Systems that scale across channels and teams

Marketing & Growth

• Website design + ongoing optimization
• Email and lifecycle campaigns
• Organic social + paid advertising materials
• Print collateral and direct mail
• Out-of-home and clinic acquisition campaigns

In-Clinic Experience

• Environmental branding and signage
• Point-of-care materials and printed guides

What Success Looks Like

• A distinctive brand that commands attention and establishes credibility
• Marketing design that drives funnel performance → higher awareness, stronger conversion, increased referrals
• Consistent, premium expression across all markets and channels
• A brand people proudly recommend and evangelize

Responsibilities

• Evolve Fortell’s visual brand strategy and expressions
• Translate positioning, insights, and performance data into compelling design
• Drive concepting, creative direction, and execution for marketing campaigns
• Oversee and manage external creative partners, agencies, and freelancers, as needed
• Review and quality-control all consumer-facing creative before launch
• Advocate for design excellence rooted in accessibility and empathy

Who You Are

• A multi-disciplinary brand designer with taste, rigor, and curiosity
• Experience leading brand identity, digital, and physical design for a consumer product or premium brand
• Obsessively detail-oriented and able to move quickly without sacrificing craft
• Skilled at simplifying complexity into clear, beautiful visual narratives
• Collaborative and low-ego with a knack for building trust across cross-functional teams
• Motivated by mission: helping people experience life more fully through better hearing

Why This Role Matters We get one shot at a first impression. Our brand design determines:

• Whether someone stops scrolling
• Whether they believe our promise is worth their time
• Whether they feel proud to wear our product every day
• Whether they tell someone else about how Fortell changed their life

Design is how people experience our product and you will define it.