Bykova Recruitment Agency
Опис
We’re looking for an experienced CMO/Head of Acquisition & Retention to drive
user growth, engagement, and long-term player value for our client —
a fast-scaling international iGaming company.
As the Head of Acquisition & Retention, you will lead a team responsible for the
full player lifecycle — from attracting new users through multi-channel paid
acquisition to designing data-driven CRM and loyalty strategies that maximize
retention and revenue.
Key Responsibilities:
Acquisition:
— Managing mid to large-scale paid media budgets across channels (Google, Meta,
affiliates, influencers, etc.), optimizing for target CPA (Cost per Acquisition)
and ROI. Acquire and manage brand affiliates covering non-regulated and
regulated markets.
Retention:
-Developing and executing the CRM strategy through email, SMS, push
notifications, and in-app messages. Creating segmented campaigns for welcome
series, deposit bonuses, free spin offers, and reactivation of dormant players.
Building a loyalty system to enhance players’ engagement.
Analytical:
-Deep diving into data to analyze campaign performance, player behavior, and
channel effectiveness.
Calculating key metrics: CPA, LTV, Churn Rate, NGR (Net Gaming Revenue) per
player, ROI.
Using tools like Google Analytics and internal BI/BA platforms to inform
decisions.
Strategical:
-Developing the overarching strategy for how the company will grow its player
base and keep them engaged.
Allocating the multi-million dollar marketing budget across different channels
and regions for maximum return.
Planning the annual marketing and CRM roadmap aligned with business objectives
(e.g., entering a new market, launching a new product).
Managerial:
-Leading and mentoring a team of specialists (e.g., Acquisition Managers,
CRM Managers, Affiliate Managers, Data Analysts).
Coordinating with other departments: Product (to improve the user journey),
Compliance (to ensure all marketing is legal and responsible), and Finance (for
budgeting and forecasting).
Requirements:
-5+ years in a similar role.
-Experience in iGaming.
-Deep analytical and forecasting.
-Fluent English (C1+).
Benefits:
-Opportunity to influence the company’s growth strategy globally.
-Access to modern BI/CRM tools and marketing analytics.
-Budget for experiments, hypothesis testing, and growth innovation.
-Possibility of career advancement to CMO / VP Growth.
-An international team with a culture of openness and ideas.
-Corporate events, off-site strategic sessions, and team building activities.
-Comfortable office with a creative atmosphere and daily business lunches.
-Flexible schedule and trust-based management.
-Relocation assistance and relocation package.
-Daily business lunches from a restaurant serving traditional Bulgarian and
Eastern European cuisine.
This role requires a strategic thinker with a strong analytical mindset,
hands-on experience in performance marketing and CRM, and the ability to lead
cross-functional teams across markets. You’ll manage significant marketing
budgets, oversee affiliate partnerships, and collaborate with Product,
Compliance, and Finance teams to align growth initiatives with the company’s
broader objectives.
user growth, engagement, and long-term player value for our client —
a fast-scaling international iGaming company.
As the Head of Acquisition & Retention, you will lead a team responsible for the
full player lifecycle — from attracting new users through multi-channel paid
acquisition to designing data-driven CRM and loyalty strategies that maximize
retention and revenue.
Key Responsibilities:
Acquisition:
— Managing mid to large-scale paid media budgets across channels (Google, Meta,
affiliates, influencers, etc.), optimizing for target CPA (Cost per Acquisition)
and ROI. Acquire and manage brand affiliates covering non-regulated and
regulated markets.
Retention:
-Developing and executing the CRM strategy through email, SMS, push
notifications, and in-app messages. Creating segmented campaigns for welcome
series, deposit bonuses, free spin offers, and reactivation of dormant players.
Building a loyalty system to enhance players’ engagement.
Analytical:
-Deep diving into data to analyze campaign performance, player behavior, and
channel effectiveness.
Calculating key metrics: CPA, LTV, Churn Rate, NGR (Net Gaming Revenue) per
player, ROI.
Using tools like Google Analytics and internal BI/BA platforms to inform
decisions.
Strategical:
-Developing the overarching strategy for how the company will grow its player
base and keep them engaged.
Allocating the multi-million dollar marketing budget across different channels
and regions for maximum return.
Planning the annual marketing and CRM roadmap aligned with business objectives
(e.g., entering a new market, launching a new product).
Managerial:
-Leading and mentoring a team of specialists (e.g., Acquisition Managers,
CRM Managers, Affiliate Managers, Data Analysts).
Coordinating with other departments: Product (to improve the user journey),
Compliance (to ensure all marketing is legal and responsible), and Finance (for
budgeting and forecasting).
Requirements:
-5+ years in a similar role.
-Experience in iGaming.
-Deep analytical and forecasting.
-Fluent English (C1+).
Benefits:
-Opportunity to influence the company’s growth strategy globally.
-Access to modern BI/CRM tools and marketing analytics.
-Budget for experiments, hypothesis testing, and growth innovation.
-Possibility of career advancement to CMO / VP Growth.
-An international team with a culture of openness and ideas.
-Corporate events, off-site strategic sessions, and team building activities.
-Comfortable office with a creative atmosphere and daily business lunches.
-Flexible schedule and trust-based management.
-Relocation assistance and relocation package.
-Daily business lunches from a restaurant serving traditional Bulgarian and
Eastern European cuisine.
This role requires a strategic thinker with a strong analytical mindset,
hands-on experience in performance marketing and CRM, and the ability to lead
cross-functional teams across markets. You’ll manage significant marketing
budgets, oversee affiliate partnerships, and collaborate with Product,
Compliance, and Finance teams to align growth initiatives with the company’s
broader objectives.