ANIMO
Опис
About WOWCube
At WOWCube®, we’re redefining play with a one-of-a-kind cube-shaped gaming
console that merges the physical and digital worlds. The WOWCube Entertainment
System combines modular hardware, immersive software, and creative game design
to create a brand-new category of interactive entertainment.
About the Role
As an Influence Marketing Lead you will be in charge of WOWCube’s global
influencer strategy, managing relationships with creators, agencies, and
communities across multiple markets. This role is responsible for designing and
executing influencer-driven campaigns that position WOWCube as the ultimate
“brain gym” and entertainment device, while driving awareness, engagement, and
revenue.
Influence Marketing Lead will establish scalable processes for influencer
selection, collaboration, content approval, and performance measurement. They
will also be responsible for building and managing a high-performing team
of influencer managers, coordinators, and analysts.
Key Responsibilities:
Strategy:
* Define and execute WOWCube’s global influencer marketing strategy across
YouTube, TikTok, Instagram, Twitch, and emerging platforms
* Align influencer marketing with WOWCube’s brand positioning, product
launches, and revenue objectives
Campaign Execution:
* Develop scalable influencer collaboration models (sponsored content, UGC,
affiliates, long-term ambassadors)
* Manage negotiations and contracts with influencers and agencies, balancing
cost efficiency with quality
* Oversee creative briefs, content approvals, and campaign timelines to ensure
brand consistency
* Coordinate with performance marketing teams to amplify influencer content via
paid media
* Search, scout and organise influencer publications (aim for 20 publications
per month)
Analytics & ROI
* Define KPIs (reach, CTR, engagement rate, ROAS, conversion)
* Establish tracking, attribution, and reporting systems for influencer
campaigns
* Continuously optimize partnerships based on performance, learning, and ROI
Relationship Management
* Build long-term relationships with top creators and talent agencies
* Represent Wowcube in influencer communities and industry events
* Create programs to turn influencers into brand advocates
Requirements
* Experience: 3+ years in influencer marketing
* Proven Success: Demonstrated track record of scaling influencer programs
globally with measurable ROI
* Industry Knowledge: Strong understanding of consumer tech, gaming,
or lifestyle products
* Negotiation: Skilled in managing contracts, pricing models, and long-term
partnerships
* Analytical: Strong command of influencer analytics, attribution tools, and
performance measurement
* Languages: native or fluent English required
At WOWCube®, we’re redefining play with a one-of-a-kind cube-shaped gaming
console that merges the physical and digital worlds. The WOWCube Entertainment
System combines modular hardware, immersive software, and creative game design
to create a brand-new category of interactive entertainment.
About the Role
As an Influence Marketing Lead you will be in charge of WOWCube’s global
influencer strategy, managing relationships with creators, agencies, and
communities across multiple markets. This role is responsible for designing and
executing influencer-driven campaigns that position WOWCube as the ultimate
“brain gym” and entertainment device, while driving awareness, engagement, and
revenue.
Influence Marketing Lead will establish scalable processes for influencer
selection, collaboration, content approval, and performance measurement. They
will also be responsible for building and managing a high-performing team
of influencer managers, coordinators, and analysts.
Key Responsibilities:
Strategy:
* Define and execute WOWCube’s global influencer marketing strategy across
YouTube, TikTok, Instagram, Twitch, and emerging platforms
* Align influencer marketing with WOWCube’s brand positioning, product
launches, and revenue objectives
Campaign Execution:
* Develop scalable influencer collaboration models (sponsored content, UGC,
affiliates, long-term ambassadors)
* Manage negotiations and contracts with influencers and agencies, balancing
cost efficiency with quality
* Oversee creative briefs, content approvals, and campaign timelines to ensure
brand consistency
* Coordinate with performance marketing teams to amplify influencer content via
paid media
* Search, scout and organise influencer publications (aim for 20 publications
per month)
Analytics & ROI
* Define KPIs (reach, CTR, engagement rate, ROAS, conversion)
* Establish tracking, attribution, and reporting systems for influencer
campaigns
* Continuously optimize partnerships based on performance, learning, and ROI
Relationship Management
* Build long-term relationships with top creators and talent agencies
* Represent Wowcube in influencer communities and industry events
* Create programs to turn influencers into brand advocates
Requirements
* Experience: 3+ years in influencer marketing
* Proven Success: Demonstrated track record of scaling influencer programs
globally with measurable ROI
* Industry Knowledge: Strong understanding of consumer tech, gaming,
or lifestyle products
* Negotiation: Skilled in managing contracts, pricing models, and long-term
partnerships
* Analytical: Strong command of influencer analytics, attribution tools, and
performance measurement
* Languages: native or fluent English required